The ProductizeHow many clients can your team handle?
For design subscriptions and other unlimited-request services: see your real capacity, your utilization today, and when to hire your next person.
The math, explained
Capacity is people × productive hours × 4.33 weeks. Demand is requests per client × hours per request.
We keep a 15% buffer for revisions, meetings and time off. Running above 85% utilization is when turnaround starts slipping.
The hire point shows at how many clients you should start recruiting, so the new person is ready before quality drops.
Run the whole thing in one place
Sell productized plans with checkout, take requests through a branded portal, track time and get paid automatically.
Good questions
What utilization is healthy for a design subscription?
Aim for 70–85%. Higher and turnaround times slip. Lower and you're paying for idle time.
How do I know my average hours per request?
Track time on requests for a month. In ManyRequests, time tracked on each request feeds straight into these numbers.
Should I cap the number of clients?
Many subscriptions pause sign-ups or use a waitlist near capacity. It protects quality and creates healthy scarcity.