Blog

Productizing your services offers you greater freedom to scale your business and removes the time limitation of bespoke client services. Often, the difference between a successful productized service business and a less successful one is standardized operating procedures, or SOPs. Why should … Read More about How to Document Your Service Process and Deliver High-Quality Productized Services

Expectations are everything in service-based business. If customers can trust that they’re getting precisely what they’re paying for, they’re more likely to stick around.  Managing expectations falls under the umbrella of customer experience management (CEM or CXM)—a broader range of … Read More about How to Manage Customer Expectations for Your Productized Service: 6 Practical Tips

Productization involves taking a skill or service and packaging it as a product to make it easy for any consumer to buy "off the shelf" online. One form of productization is software-as-a-service or SaaS, which has grown and evolved into anything-as-a-service (XaaS). While XaaS and productization … Read More about What the XaaS Business Model Can Teach Us About Productization

You’ve made the decision to productize your service — you know it’s the first step toward scaling your business and gaining more freedom.  And you’re off to a great start. You’ve completed your productization plan and have educated yourself on the tools you’ll need to set up and manage your … Read More about The #1 Way Productized Service Companies Get Their First Customers

If you’re thinking about productizing your service, it’s important to first consider your services positioning - the unique identity of your productized service within the market.  In other words, you need to figure out what it is that’ll make your productized service stand out from your … Read More about How To Find the Right Positioning for your Productized Service

Once you’ve created a plan to productize your service, you’ll want to look into business management tools that make life easier.  Running a productized service business is about scaling and making more money with less effort. You wear a lot of hats as a business owner, from CEO and marketer … Read More about 10 Tools You Need To Set Up Your Productized Service Business

If you're looking to productize your service, you may be wondering how to get started. Making the jump from service provider to product seller can be daunting. Breaking it down step by step will help you make the transition more quickly, so you can start selling as soon as possible. Want to know … Read More about How to Productize a Service: Create Your 5-step Productization Plan

Productized services allow freelancers, designers, and entrepreneurs to package and sell services as if they were a physical product — making customers feel almost as if they've walked into a store and bought something off the shelf. This makes it easier for service-based businesses to scale and … Read More about 4 Models to Productize Your Services (And Grow Your Income With Less Work)

Want to make sure productization is a viable option for your business before you go all-in? Here are 5 methods you can use to validate your productized service idea. Thinking about productizing your services but worried about taking the leap? Don’t be. Productization doesn’t have to be a risk … Read More about How to Validate Your Productized Service Idea