ManyRequests is a client portal and client requests management software for creative services.
A sales presentation, or sales pitch/deck, introduces people to your services and convinces them to try it out.
It educates users on your service offerings, and the potential result for their business. In other words, it emphasizes the value of your agency and positions you as the best partner for their business needs.
Your presentation should do three things:
- Provide information on what you offer.
- Build trust by showing the results you’ve achieved for other clients.
- Encourage them to try your agency out.
To do this, you need to split your presentation into three parts:
- An Introductory statement with the “main” problem— the services they will need you for.
- Your value proposition, A.K.A., what your service offers.
- A client-specific solution and call to action.
In this article, I’ll share examples of sales presentation templates for agencies from successful companies.
7 Examples of Successful Sales Presentations
Here's how seven companies have done it:
1. Buffer
Buffer, a social media management tool, raised half a million dollars in seed funding using the simple 3-process sales presentation template.
And while you need a good product to get investments like that, Buffer showed that their 13-slide pitch also helped improve their chances.
The Buffer sales pitch identified a problem: Companies struggled to maintain an active social media presence without constantly being online.
Their solution was simple: A browser extension that lets you schedule social media posts at optimal times. You schedule once, and Buffer posts automatically.
The numbers proved it worked. At the time of the pitch, Buffer had:
- 800 paying users.
- $150,000 annual revenue
- 55,000 users, growing 40% every month.
This 13-slide pitch helped Buffer raise $500,000 in seed funding. By 2019, it had over $16 million in annual revenue and 4.5 million users.
2. Lead Crunch
LeadCrunch is a B2B lead gen business. It helps B2B companies find better sales leads. Their 21-slide sales deck follows the 3-process strategy:
- The problem: "[to keep up with sales], your company resorts to more people, more data, and more filters, which yield diminishing returns…" (slide 4);
- Our value proposition: “we provide a deeply customized sales model for every customer” (slides 7 to 10);
- The solution: “we use AI to capture more good leads and fewer bad leads—here’s how it works” (slides 11 to 17);
There’s a couple more slides sprinkled in that are worth mentioning as well here:
- Slide 3: show that companies that understand and have dealt with the problem at stake are thriving;
- Slides 12 & 13: Goes all-in with visuals to help customers understand what the company does;
- Slides 18 to 20: shows social proof and reviews helps with first impressions.
3. Moz
SeoMoz, now Moz, dreamed of becoming Seattle's next billion-dollar company. To do that, they needed funding—lots of it.
They needed to show investors the issues they faced as a startup, so the first three slides discussed the founder’s humble past and how they paid off their debt.
Rand Fishkin, founder of Moz, explains how they achieved all that with SEO and how they can help other companies do the same.
While their goal was to raise $20-25 million in funding to expand their team and marketing efforts, the company successfully raised $18 million in venture capital in 2012.
Your presentation should clearly state the problem in your industry and how your product can solve it. Moz's 36-page slides do this perfectly.
4. Relink
Relink uses AI and data to connect applicants to jobs, and jobs to applicants.
Relink uses the same structure: problem > value proposition > solution. This example, however, shows how conversational a slideshow can be.
Instead of focusing on the slides' content and letting PowerPoint do the work for you, use your slides as a tool to connect with the audience.
For example, slides 7, 8, and 9 are complex diagrams that your clients may not understand if they read them alone. So, they must look up and listen to your explanations.
The slides are a backdrop — they don't tell the whole story.
You tell the story.
You explain the complex parts.
You connect with your audience.
5. AppsFlyer
AppsFlyer is an analytics platform that helps app marketers measure different advertising-related signals, such as in-app events, social ads, etc.
Software, in general, is one of the most difficult businesses to sell verbally.
For instance, it will be difficult to explain Google Analytics to someone who has never heard of it if you cannot show them what the software looks like.
AppsFlyer knows this and skips heavy text. Instead, it uses clear visuals to explain its products. For example, its product screenshots show what users see, and it uses simple diagrams to map data flows.
It's easier because people grasp visuals 6000 times faster than text, and you’ll be there to explain any part that they do not.
6. Keptify
Keptify is a shopping cart abandonment solution.
They start the presentation with the bold statement, “Online stores are losing 76% of their customers.”
Although this slideshow could be used for any prospect, a simple, one-line statistic like this can also be customized for a specific business—if you are aware of their numbers, or average statistics of the industry.
Custom messages will resonate with the customer, and increase your chances of closing the sale.
Besides this, Keptify also does a great job at keeping their presentation short and to the point.
Clutter and too much superficial information will confuse your customers.
7. Rippling
In 2019, Rippling broke fundraising traditions. Instead of a pitch deck, they wrote an investor memo to raise $45 million in Series A funding from Kleiner Perkins.
The memo told Rippling's story: a platform that combines HR, IT, and finance operations in one system. Companies use it to manage everything from payroll and benefits to employee expenses.
Rippling backed up their story with data. They created 46 slides of metrics, financial projections, and detailed footnotes. This organized approach replaced the usual scattered Excel sheets investors receive during due diligence.
The memo format served two purposes. It allowed Rippling to tell its story without needing someone to present it. It also gave investors a complete picture of the company's performance, product overview, and chances of dominating the market in one organized document.
What Should Be in a Sales Presentation?
Your sales pitch should:
- Solve a problem. Always start your presentation by identifying the customer’s pain point. Establish the problem and introduce your service as a necessary solution.
- Show the results you’ve achieved for past clients. Numbers, such as, key metrics like traffic, click-through rate, and conversion, prove your agency’s worth. It also helps to connect your efforts to ROI and revenue growth.
- Add your stories to the mix. Rand Fishkin’s sales deck, for instance, has a natural angle that talks about the founder’s success story. You can also add customer success stories that your prospects can relate to.
- Communicate your unique selling proposition as often as you can in your slides. Pick 3 features that set you apart from competitors, and explain why these features can help your clients succeed easily.
With that in mind, here’s what you should include:
- Introduction (as eye-catching as possible);
- Problem
- Value proposition
- Solution
- Competition
- Cost, financial details
- Reviews, social proof
- Team
- Closing statements
🚀 Looking to create a winning pitch? Use our sales presentation template, free to download, to customize yours now.
Step-by-Step Guide to Use ManyRequests’ Sales Presentation Template.
Follow this step to customize and rebrand our sales presentation template to fit your agency's needs:
- Download the template from our website.
- Edit the text to add your agency’s name.
- Identify your target audience’s main problem.
- Communicate your agency’s unique value proposition.
- Show your solution in action. Break down how your services work with visuals and screenshots.
- Add social proof or testimonials.
- End your presentation with a call to action.
How to Win Clients with ManyRequests' Sales Presentation Template.
Keep these tips in mind when customizing our sales presentation template:
- Keep your slides simple and uncluttered. A rule of thumb is to follow the Rule of 3— arrange your information in a group of three to help your audience process them faster.
- Always show social proof.
Prospects trust client testimonials because they provide real-world results and unbiased experiences. Testimonials alone won't guarantee your pitch's success, but they will show prospects how your service solve specific problems for actual businesses.
ManyRequests makes collecting testimonials easy with its automated review system.
When a client marks a project as complete, a review window automatically appears, and prompts them to rate your work and leave feedback about their experience.
You can show these client testimonials in your sales presentations.
- Keep your slides between 5 and 15 slides.
- Practice your presentation without slides. Slides are great, but you may need to present without them.
- If there’s a need, mention your team’s expertise to reinforce your agency’s capabilities and build trust with potential clients.
You can use ManyRequests project dashboards to show the prospect how your team manages all client projects. It has a centralized view of all active projects so you can monitor assigned tasks and follow up with assignees.
Sign up for a 7-day free trial now.
Originally Posted: October 27, 2021
