7 Cold Email Scripts That Actually Generate Sales in 2025

It’s time for real talk: emailing people (whether they’re leads, partners, or existing clients) can feel like tossing a message into the void.

However, the average response rate for cold emails is 8.5%—which shows that cold email strategies do work to an extent. 

But let’s get something straight. Cold email strategies are not just about sending emails into the ether. It’s about crafting messages that stand out and speak directly to your target recipients. It’s about hitting their pain points so hard they’d want to hit ‘Reply.’ 

If you’re ready to step up your cold email strategies for your creative agency marketing efforts, we’ve prepared cold email scripts that actually get results. This article also discusses the key elements of an irresistible cold email.

The truth about cold emails: do they actually work?

We won’t beat around the bush. Yes, cold emailing is effective.

But only if you do it right. 

We understand it’s easy to think cold emails are outdated—especially in this world of instant messaging, social media, and flashy ads. 

However, cold emails remain one of the most cost-effective and reliable ways to generate leads. Why? Simply put, emails are personal and direct, allowing recipients to engage on their terms. 

Check out these numbers:

• The average open rate for cold emails is 23.9%.
• Cold email campaigns generally have an average response rate of 1% to 5%. 
• Sending at least three follow-ups can increase response rates by 28%.

Now, let’s talk scalability. Unlike cold calling, which limits how many prospects you can reach in a day, cold emails let you automate outreach while keeping it personal. With the right tools and strategy, you can reach hundreds (or thousands!) of prospects and still sound like you wrote each email just for them.

So, back to the question: do cold emails work?

Answer: Absolutely.

The key is in the execution. If your emails are generic, spammy, or irrelevant, they’ll hit the trash faster than you can say “unsubscribe.” But if you take the time to craft thoughtful, engaging emails that offer real value, your chances of success are high.

Key elements of an irresistible cold email script

Crafting a cold email that gets opened and replied to isn’t rocket science, but it does take finesse. In this section, we’ll break down the anatomy of an irresistible cold email, one element at a time.

Nail these, and you’ll be well on your way to crafting emails that actually get responses for your creative agency.

The subject line (the gatekeeper)

The subject line is your email’s first—and sometimes only—chance to grab your target audience’s attention. In a crowded inbox, you need to stand out. You can do this by:

• Invest in email personalization: “Quick question about [their company/project].”
• Sparking curiosity: “What’s holding [their goal] back?”
• Offering value upfront: “Boost [metric] by 20%—here’s how.”

🔥 Pro tip: Subject lines with 6-10 words tend to have the highest open rates. Also, avoid clickbait. You want them intrigued, not annoyed.

The opening line (the attention-grabber)

Once the first hurdle is over (opening the email), the first sentence decides whether they keep reading or hit delete. Ditch generic intros like “Hi, my name is…” and focus on the recipient instead. Make it all about them.

• Show you’ve done your homework: Mention a recent achievement, shared connection, or a specific challenge. Example: “Congrats on [specific milestone]! I’ve been following your work in [industry].”
• Ask an engaging question: “Ever wondered why [problem] keeps slowing down [their goal]?”
• Lead with value: “I noticed [challenge], and I have a quick solution.”

The body (the solution provider)

Here’s where you deliver the value bombs! Keep it short and focused on how you can solve their pain point or help them achieve a goal. The best cold email bodies are:

• Customer-centric: It’s not about you—it’s about how you can help them.
• Value-packed: Highlight what makes your solution different or beneficial.
• Simple and skimmable: Use short sentences and break up text to make it easy to read.

Here’s a sample flow or format:

• Briefly state the problem: “I noticed [problem they’re facing].”
• Offer a solution: “Here’s how [your product/service] can help.”
• Provide social proof: “Companies like [name-drop] saw [specific result].”

The Call-to-Action (CTA) (the next step)

End with a clear and simple next step. Avoid being vague or asking too much—your recipients only have so little time. The goal is to make it easy for them to reply. You can explore any of these types of CTAs:

• Low-pressure ask: “Would you be open to a quick chat next week?”
• Specific options: “How does Tuesday at 2 PM or Wednesday at 10 AM sound?”
• Resource-focused: “Can I send over a quick guide on this?”

🔥 Pro tip: Always include only one CTA. Multiple asks can confuse or overwhelm your reader.

7 winning cold email scripts for 2025

Whether starting a conversation, delivering value, or making the hard sell, the right cold email script can make all the difference in the customer journey. Below, we’ve refreshed and optimized seven cold email scripts and sales email templates you can use today.

Cold email script #1: market research/conversation starter

‍Subject Line: Quick question about [their work/project]

‍Email:
‍
Hi [First Name],

I came across your [blog post, article, LinkedIn profile, etc.] about [specific topic]. Love the value you provide, and very impressed by your insights—especially your take on [specific point].

I’m doing a bit of market research for an upcoming project, and since you’re clearly well-versed in [industry], I’d love to know: What tools or solutions are you currently using for [specific task/problem]?

Let me know—I'm really interested!

Best regards,
[Your Name]

Here's a market research or conversation starter cold email script example

Cold email script #2: providing value from the get-go

‍Subject Line: I noticed [an opportunity] on your [website/app]

‍Email:

‍Hi [First Name],

I was exploring your [website/app/platform] today and noticed you might be missing out on [specific opportunity, such as untapped traffic or potential improvements].

For example:

- [Highlight a specific issue or opportunity, like slow-loading pages, SEO gaps, or unused features].
- [Suggest a quick solution or improvement to demonstrate expertise].

I only reach out to businesses with a lot of potential for [SEO, traction, etc.] and could perform well with just a bit more work. In fact, I've helped companies like yours double, triple, or quadruple their [downloads, revenue] ([link to case studies]) and would love to work on [their company name].

Let me know if you’re open to a quick chat!

Looking forward,
[Your Name]

Here's a cold email script example (providing value)

Cold email script #3: using competition

‍Subject Line: Why companies are switching from [Competitor] to [Your Company]

‍Email:

‍Hi [First Name],

I’ve been keeping an eye on [their company] and love what you’re doing with [specific project or area]. It’s clear you’re doing amazing work in [their industry].

I also noticed you’re currently using [Competitor] for [specific task]. Many of our clients, like [client name], were in the same position before switching to [Your Company] because [specific benefit, e.g., lower costs, better support, or faster results].

I know that our product will help you with [what they do].Are you available for a quick call sometime this week?

Best,
[Your Name]

Here's a cold email script example using competition

Cold email script #4: hard sell

‍Subject Line: Unlock [specific benefit] with [Your Company]

‍Email:

‍Hi [First Name],

I came across [their website/social media/account] and was super impressed by how [specific compliment about their company]. But I noticed you’re not yet using an efficient [what your service/software/product is] to [specific benefit].

Our company, [name of your agency] provides a platform that will help you with:

- [Benefit 1: save time/money].
- [Benefit 2: improved efficiency].
- [Benefit 3: results seen by clients like [client name]].

Would you be available for a quick call sometime this week?

Looking forward,
[Your Name]

An example using hard sell on a cold email script

Cold email script #5: short and to the point

‍Subject Line: Helping [their company name] with [specific goal]

‍Email:

‍Hi [First Name],

I’m [Your Name], and I work at [Your Company], where we help businesses like yours [specific service or benefit]. Just recently, we helped [similar company] increase their [metric, e.g., retention rate or sales] by [specific percentage]. You can actually check out the full details here: [link]

Would you be interested in same benefit for [their company name?]? If so, let me know by replying to this e-mail and let's set up a call sometime this week!

Talk soon,
[Your Name]

Below is an example of an email script that is short and to the point

Cold email script #6: free help

‍Subject Line: A quick tip for [their company name]

Email:

Hi [First Name],

I’ve been following [their blog/social media/company] for a while and I couldn't help but notice there's a few things you could do to take your [SEO, customer support, etc.] to the next level.

Here’s what I’m thinking:

1. [Free tip or recommendation #1].
2. [Free tip or recommendation #2].

If this resonates, I have a lot more advice and ideas in stock. I’d be happy to share more ideas—should we jump in a call sometime this week maybe?

Best,
[Your Name]

Here is a cold email script with the free help angle

Cold email script #7: sell on what they're doing right

‍Subject Line: Building on your success with [specific strategy]

‍Email:

‍Hi [First Name],

I was looking at [their reviews, testimonials, or success stories] for [company name] and was blown away by how much your customers appreciate [specific thing they’re doing well]. It looks like you’re doing an amazing job at [specific task].

[include screenshot if necessary]

That got me thinking—have you considered leveraging [specific strategy or solution] to amplify these results even further?

I’d love to share how [Your Company] can help you build on your success and drive even more [specific results]. Let me know if you’re open to a quick chat!

Cheers,
[Your Name]

Below is a cold email script that showcases what prospects are doing right

Frequently Asked Questions (FAQs) about cold emails

Is cold emailing illegal?

‍No, cold emailing is not illegal as long as it complies with laws like the CAN-SPAM Act in the U.S., GDPR in the EU, or other regional regulations. These laws typically require you to provide an easy way to opt out, avoid misleading subject lines, and include your company’s physical address in your emails.

What are some common cold email mistakes to avoid?

‍Here are some common mistakes creative agencies usually make when they first start to dabble in cold emailing. We’ve listed these here so you can avoid them:

• Sending generic, impersonal emails.
• Failing to research your prospect before reaching out.
• Overloading the email with too much information or multiple calls-to-action.
• Neglecting to follow up.
• Using misleading subject lines or clickbait tactics.

What is the 30/30/50 rule?

The 30/30/50 rule is a guideline for writing cold emails wherein you spend 30% of your effort on personalizing the email to the recipient and another 30% to researching the recipient’s industry, challenges, and potential solutions. Then, you use the remaining 50% to focus on crafting a concise, compelling, and clear message.

How long should a cold email be?

‍A cold email should ideally be 50–125 words long. It should be short, focused, and actionable. Avoid lengthy introductions or overly detailed descriptions.

How many follow-ups should I send?

‍A good rule of thumb is to send 2–3 follow-up emails spaced 3–5 business days apart. Each follow-up should add value or new information, not just repeat your previous message.

‍How can I track the success of my cold emails?

‍Use email tracking tools to measure:

• Open Rates: The percentage of recipients who opened your email.
• Click-Through Rates (CTR): The percentage who clicked on links within your email.
• Reply Rates: The percentage who responded to your email.
  Adjust your strategy based on these metrics to improve results.

How does ManyRequests help with cold emailing strategies?

‍While ManyRequests doesn’t directly send cold emails, the platform plays an essential role in streamlining the process before and after your cold email outreach. Here’s how it fits into the cold emailing workflow:

• You can assign tasks to your team members like collecting target recipients/ information, writing emails, internal review, and setting up of emails.
• Once a prospect shows interest, you can direct them to an organized client portal, ensuring a smooth transition from prospect to paying customer. 

Start cold emailing like a pro with ManyRequests

Cold emailing can be a game-changer for your business, but it’s only half the battle. The real magic happens after your emails convert prospects into leads and eventually loyal clients. That’s where ManyRequests steps in—bridging the gap between outreach and onboarding with a seamless, professional, and client-friendly platform.

With ManyRequests, you can:

• Effortlessly onboard clients without endless email threads.
• Manage client projects and deliverables all in one place.
• Create a professional, branded experience that sets you apart from competitors.

Ready to take your cold emailing strategy to the next level? Sign up for a free trial today!

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Originally Posted: January 25, 2021