55 KNOTS is one of Australia’s leading creative agencies disrupting the design world with their On-Demand Graphic Design Subscription.
55 Knots Fact Sheet
Who am I, and what do I do?
Hi, I’m Ben Williams. I’m the founder of 55 Knots an on-demand graphic design service in Australia.
What is ManyRequests, and what type of value do they bring?
“What ManyRequests has enabled me to do is have someone come to my website and purchase, lodge a creative brief straight into ManyRequests, and I can have a designer assigned and working on that brief within minutes.”
ManyRequests is a project management tool for service-based businesses like mine. Before using ManyRequests, our clients would need to purchase via a website payform, and we’d then have to set them up manually, create and provide login details over email, in which they could finally log in and submit a creative brief. What ManyRequests has enabled me to do is have someone come to my website and purchase, lodge a creative brief straight into ManyRequests, and I can have a designer assigned and working on that brief within minutes.
What was it like before I started using ManyRequests?
“It was just an absolute mess.”
I can describe it in one word, and that is messy. Where do I begin… we probably had about three or four different systems. Our purchasing system didn’t connect to the platform we were using; we had a separate, airtable to track all the various projects and timelines and we had the project tool itself, which was where the clients would upload their briefs. The platform we were using was supposed to have great notifications but didn’t, so then we were back to using emails because the communication was terrible. Communication is probably the biggest key to success for our business, especially as we’re an SLA business where we’re working towards two business day timelines. So not having that run smoothly was an absolute mess.
What was the biggest pain point before ManyRequests?
“The previous platform was terrible at communication and notifications.”
So we actually have two biggest pain points, the first one being communication. The previous platform was terrible at communication and notifications — it was driving me crazy. Customer service and quality is something I value highly with my customers, and if I can’t communicate with them, or if they don’t know I’ve left a comment, or I don’t know if they’ve left a comment on a project, well that is not great and having to manually send notifications over email when you’re paying for a platform to do this, is not ideal.
The second one is the service we were using before ManyRequests was a competitive platform that we were white labelling. Something that didn’t really sit well with me was using a competitors platform, I wasn’t too cool with them having access to my data, but that’s one of the reasons I like ManyRequests is that it’s a neutral platform for all service-based businesses.
What made ManyRequests stand out from other companies?
“It was simple. It was exactly what I needed.”
The name for one. Yes, we as a service-based business, we have many requests. So I liked that straightaway.
I liked the platform itself; it was simple. It was exactly what I needed. It is also that the founders of ManyRequets have been very responsive and very open to feedback which is always great to see.
What have my results been so far while working with ManyRequests?
“There’s been a massive improvement in uptake in different services without me having to help people.”
The results so far have been a much better improvement in my communications with my customers, which is great. I’ve not been kept up at night wondering if there are comments I haven’t seen.
The second has been the massive improvement in uptake in different services without me having to help people through the process. So we’ve had our first couple of automated purchase to brief’s without any interaction, and that has just made my day.
What’s the number one biggest benefit of ManyRequests?
“I love being able to see the revenue that’s come in how many active customers we have, how many projects we have going.”
I love being able to see the revenue that’s come in how many active customers we have, how many projects we have going, what our daily active project amount is, whether it’s increasing or decreasing — it’s all in one spot. It’s just great to have an all-encompassing tool.
What has been the ROI for ManyRequests?
“The return on investment has been great in terms of cost-saving on the platform itself.”
The return on investment has been great in terms of cost-saving on the platform itself. It’s the ability to streamline from purchase to a finished product for our customers, as well as to improve the efficiencies of payments, user credentials & communications. So everything has significantly improved because of ManyRequests.
What has exceeded my expectations and surprised me the most since working with ManyRequests?
“The best about the platform is the owners or the founders of the platform, being so willing and open to talk to you lend a hand give you insights and also take feedback on their platform.”
The platform is great. But the thing that I find the best about ManyRequets is the owners or the founders of the platform, being so willing and open to talk to you lend a hand give you insights and also take feedback on their platform. It’s probably like the best thing about working with ManyRequests.
My recommendation for anyone who’s sitting on the fence…
“I would tell them to sign up.”
I would tell them to sign up. Get an account, try it out. I mean, what can you lose? It’s only one month, but I doubt that you’ll want to go to another platform after giving them a try.
How it works
- Once a client has signed up to a subscription on the 55 Knots website, they automatically receive their portal login details.
- Clients can then log into a white-labelled portal (with 55 Knots branding) and submit a graphic design request.
Example of a custom intake form for your service
You can create custom intake forms for different types of services. Below is an example of a custom intake form for a standard graphic design request at 55 Knots:
How requests are managed
- Benjamin will be able to log into his portal and view all client requests from the Admin dashboard.
- Benjamin can also assign requests to himself or other designers and communicate with clients regarding their request.
Check out the video below to see how this works:
Selling add-on services
The client portal makes it easy for clients to purchase add-on services (outside of their normal graphic design subscription). Clients can browse the Service Catalog within their portal for a full list of add-on services offered by 55 Knots.
Tools used by 55 Knots
- ManyRequests: a client portal to manage requests, client communication, subscriptions, invoicing and payment.
- Google Drive: storage space for your client’s design assets
- GoVisually: a creative mark-up tool that makes a world of difference to both a design agency’s workflow and their clients lives (no more printing out artwork scribbling and scanning back in)!